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Moinee started in 2016 with the mission to provide jobs for women who are full of ideas and enthusiasm but left their careers to raise their children.
Since the creation of its first product – the Hippih multifunctional wash basin cushion, we have been focusing on product development that benefits all aspects of our lives.
We are not a company who specializes in childcare products. Rather, we provide products that provide solutions for everyday problems. Our strength is our ability to solve problems in a simple yet functional way that increases our customers’ quality of life.
Perhaps you are unfamiliar with this product because it is the first time you have seen it. Or, maybe you have seen Hippih and are curious as to how it will make your life easier.
We hope to continue to design products that make our customer’s lives easier and that give them infinite inspiration.
Thank you for visiting Moinee.
I am the mother of three children, including twins. I went to college with dreams of becoming a product designer. During my studies I got married and ever since I've been a full-time housewife and mother. I had to put aside my dream of becoming a designer.
As I was raising my children, I became familiar with the very new world of childcare products. As I began to use these products, I imagined ways to improve them. For fun, I used to sketch ideas in a notebook. And one thought that never left my mind was “How could I wash my baby’s bottom more easily? How could I avoid the wrist pain I was experiencing?”
These thoughts inspired me to search for a product that would allow me to cradle my children over the sink as I washed them. However, there were no such baby washing aids on the market.
Eventually, I started to develop this product in earnest when my youngest child started going to daycare. The process was long and full of challenges and after two years of development I could release my product to the public.
Since then, the Hippih has gone through several modifications based on customer feedback. Now, in 2020 the newest version of the product is ready for the market. This was not any easy process.
However, by communicating with the mothers of newborns I had met in various parenting communities, I gained a better understanding of what modifications would make the product even better. I am grateful for these mothers and their positive words of support. Their feedback inspires me to continue with the work I am doing at Moinee.
I often think about why my customers chose Hippih when there are other products to choose from. Perhaps it’s that you simply need the product. However, I would like to think that people choose Hippih because of the empathy and support we have for each other as mothers. This both reassures me and leaves me with a sense of responsibility to you.
There are many mothers who struggle to balance the demands of parenting, working and living. There are many mothers who feel happy about caring for their children while at time worrying about their life after their children grow up.
For me, the creation of Moinee and the development of Hippih was an opportunity to mark a new journey. After putting my career on hold for 13 years to raise my beautiful children, I am now tackling a new challenge – “What does an ideal workplace look like?”
Thank you taking this journey with us. We hope to continue to communicate with you through our products.